We’re so damn thrilled to know you are interested in sponsoring unCOMMON:Arctic and embarking with us in what is going to be the coolest adventure ever, no doubts there!
We created this page for you to have an understanding of what kind of sponsorships we offer and how we want to collaborate with you and your brand. We offer two types of deals to the companies that decide to sponsor this project:
Technical Sponsor:
We decide together which of your products we need and you send us those, for us to bring along and use during the project.
MAIN Sponsor:
We decide together which of your products we need and you send those, for us to bring along and use during the project and you also support our project economically.
Here’s what we offer in exchange for your support:
Technical Sponsor
(Product only)
- Social Mentions
We mention your product on our social media, Instagram in use.
- Promotional VLOG Backlinks
Your company logo (clickable and linking back to your company’s website) at the end of each of the 8 VLOGs.
- Featured on Popular Youtube Channel
Your company properly announced as a Sponsor in the two cartoon animation videos (on Sio’s main channel, the one with 1.4 million subscribers)
- Product Links
Link to your company and products we use in each video and vlog’s descriptions.
- Featured on Website and Book
Your company logo (clickable and linking back to your company’s website) on our website for 2 years and in everything we create about the project after it’s done (example : we published two books, one per each project we have already done. All the sponsors are mentioned and their logos are present in the books)
Main Sponsor / Partner
(Product plus $5,000)
- Social Mentions
We mention your product on our social media, Instagram in use.
- Promotional VLOG Backlinks
Your company logo (clickable and linking back to your company’s website) at the end of each of the 8 VLOGs.
- Featured on Popular Youtube Channel
Your company properly announced as a Sponsor in the two cartoon animation videos (on Sio’s main channel, the one with 1.4 million subscribers)
- Product Links
Link to your company and products we use in each video and vlog’s descriptions.
- Featured on Website and Book
Your company logo (clickable and linking back to your company’s website) on our website for 2 years and in everything we create about the project after it’s done (example : we published two books, one per each project we have already done. All the sponsors are mentioned and their logos are present in the books)
PLUS
- Custom Campaign
We do something specific for your brand together: launch of a custom campaign to take place during the whole length of the project (to be decided/directed together!)
- Professional Photography
Set of 20 professional photos created for you alone of your product in use, for which we can discuss the creativity together. Alternatively, we can create professional video content for your brand.
- Feature Blog
Once the project is over, we will produce a blog style piece of content, with photos and text, on our experience with your products and why they were crucial for the success of the trip.
- Video Product Review
We will produce a proper video review for you in english for you to use however you want.
- All the Mentions!
Mentions mentions mentions, in our blogs, vlogs, Instagram stories, Facebook posts: basically everything we will be sharing.
Just to give you a brief insight, here's where we are going to publish content and the size of our audience.
- VLOG
A weekly VLOG in italian will be uploaded on Sio’s second youtube channel (currently sitting at over 99.000 subscribers) once a week, with VLOG style footage and the three of us telling our audience what happened in the last week
- Cinematic Video
A weekly cinematic video rich in drone shots (targeted towards wanderlust-seeking, travel loving international audience) will be uploaded once a week on Sio’s second youtube channel (currently sitting at over 99.000 subscribers)
- Featured in Popular Animation
Your brand announced, logo showed in two cartoon animation videos will be uploaded on Sio’s main channel (currently sitting at over 1.4 Million subscribers) : one before the trip, to launch the project and one at the end of the trip, as a recap.
- Photography
Daily photos from the trip on mainly 2 Instagram accounts : @kumaniko (around 7000 followers) and @instasio (around 80.000 followers)
- Italian Blog
Blogs in italian (with professional photos) will be uploaded on our website www.uncommonstories.org twice a week, documenting our trip
- English Blog
Blogs in english (with professional photos) will be uploaded on our website www.uncommonstories.org twice a week, documenting our trip
Syndication
Most of the english content will also be syndicated and republished by our media partner, CyclingTips, the world’s second most followed cycling and bike touring website in the world.
All the content will be shared on our social media accounts too, which include (on top of the personal facebook profiles) three Facebook pages :
Scottecs
663.884 followers
Nicola Bernardi Photography
4700 followers
unCOMMONstories
4300 followers
To give you an example of what the practical difference is between a Technical Sponsor and a Main sponsor, we’ve put together case studies of what we created for our previous sponsors
Case Study 1 :
Babel-line, UK - MAIN SPONSOR
Babel Line is a t-shirt company based in London, UK and decided to be one of the main sponsors for our previous project, unCOMMON:Wheels, for which we cycled 4062 km from the southernmost point to the northernmost point of Japan over 3 months.
For the campaign we did for them, they gave us 20 t-shirts to be the only ones we would wear anytime when not in cycling gear, and we organized to gift some of those t-shirts to interesting people we found on the way and photograph them.
We created a set of images that were both used on our social media channels, as well as Babel-line ones.
On top of that, as we said before, we agreed to bring no other t-shirts with us and to always wear Babel-line ones, as you can clearly see from them appearing in every Instagram post and video content we shared.
Case Study 2
Brooks England, UK and Italy - TECHNICAL SPONSOR
Brooks is a UK based Cycling bag company with a very elegant line of products. We worked out together which ones were gonna be the perfect set of panniers for our 3 month long project and they sent them to us.
We made sure that their products and logo were always showing in every picture we would post of the bikes. In the italian vlogs, we even started having a silly inside joke about the name Brooks, making it so that our very responsive audience started using it continuously in whichever form they interacted with us during the trip.
Some of the photos from the trip ended up being used on Brook’s social media channels as well.
The company logo remained on our website for over 2 years and it’s fully credited in everything that concerns the project, including figuring in the book we published about our experience and being mentioned multiple times in it.